Facebook have released a new feature in their advertising platform allowing you to targets users connected to your fan pages, applications, groups or events. This potentially could be powerful as a way of promoting new content to users, maintaining interest, and cross selling. Although we always recommend seeding content, applications and features directly to your fan pages and groups, it’s never advisable to keep spamming your fans - this offers a low nuisance way of maintaining communication, on a performance (pay-per-click) basis.
For targeting new users, this will also allow you to purposefully not target current users, ensuring maximum user acquisition.
Retention rate on applications is extremely important for long term success - I wrote about this early last year in my post 'Jumping the Shark' - and this potentially offers a way to keep users coming back to an app and increasing that retention rate - and hence value. You can read my post here.
Check out Facebook’s note on the new features for more information.
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Facebook released another new feature in advertising platform. With this feature you can now check out responder demographics and profiles, viewing how old a majority of your clickers are, where they are from, what their interests are and a whole bunch of (seemingly) useful information.
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