Techfluff.tv episode 4 - Xmas Special

We're proud to announce that Techcrunch UK is now an official media partner of Techfluff.tv! Enjoy...

Techfluff.tv episode 3 - Le Web special!

Last week, the team headed off to Le Web, where Hermione launches the show from a sauna with a load of half-naked Finnish guys, whilst I interviewed Simon Woodroffe (founder of Yo! Sushi) on his houseboat. Check it out below:

BBC advertising new shows on Facebook

I noticed this when I logged on to Facebook this morning. The upside to the huge social network inventory and low CPC is that you can use it to perform highly targeted, cost effective, performance based marketing - and this shows that even a staid institution like the BBC are recognising the benefit. Of course, this would be even better if they had integrated the iPlayer fully with Facebook, so that when you clicked it would let you watch the show without leaving the site, and would allow them to plug in to Facebook's viral channels to make the user acquisition even more cost effective. 

Techfluff.tv episode 2 - featuring Mike Butcher

In this week's episode we interviewed Mike Butcher, editor of Techcrunch UK, whilst he prepared us a chicken for lunch. We also had Alicia from Skimbit pitching her new product, Skimlinks, on Embankment escalator, and Robert Loch pouting at Peter Mandelson. Enjoy!

iPlatform, Techfluff.tv and TwitorFit.com!

I've been pretty busy over the last month. We've started integrating the iPlatform with our first launch partners, and have been busy working on our go to market strategy, website, and bringing in new team members. In the New Year, we'll be launching with all guns blazing! I'll keep you posted. 

The social space in general has been very busy, with the actual launch of Facebook Connect, all the changes that have taken place in the Facebook Platform, the phenomenal growth of Twitter, launch of the LinkedIn Open Social platform, and a whole lot more. We've been keeping up with all this at the Facebook Developer Garage London (next one is January 21st, mark it in your diary!), which keeps me pretty busy as the Chairman. We've also been helping out the BBC run a competition to find a flash game for their box project - click here for more information about the competition and how to apply. 

I've also been involved with two other side projects - the first is Techfluff.tv, a new tongue-in-cheek weekly internet TV show covering the UK and European Tech start-up scene. I'm co-producing it with Hermione Way from Newspepper. We had a brilliant response to the first show, which features an escalator pitch (in Leicester Square tube) with our start-up of the week, and viewers questions put to Michael Smith, founder of Firebox.com and Mind Candy. The next show, featuring Mike Butcher from Techcrunch UK, will be airing in a couple of days, and this week we're interviewing Simon Woodroffe (founder of Yo! Sushi) and heading off to Paris to report on Le Web! You can see the first episode below. Huge thanks to Stewart from Sun Start-up Essentials, who are sponsoring our start-up of the week section! Let me know if you're interested in sponsorship. 

The other project is TwitorFit.com - a brilliantly fun new site that came out of a Twitter conversation between Andy and Zuzanna from Huddle, Nick Halstead from Fav.or.it and myself. We ended up registering the domain and twitter name, and then development started in full - it's in Beta stage at the moment, but will be launching publicly at Twinterval! There are some limited Beta invites available - check out the TwitorFit blog for info about how you can get yourself one:)

So - a busy month! Lots on this week, then I'm heading off for a week - my first holiday abroad for over a year, I can't wait!