Saturday, 22 November 2008

BBC 'The Box' Flash Game Competition Now OPEN!

The Facebook Developer Garage London is helping the BBC to find a fun flash game as part of their ‘The Box’ project, tracking a BBC branded shipping container as it travels around the world, transporting goods by sea, road and rail, to educate about globalisation. They're looking for an enjoyable (and potentially educational) game which is related to the box project in some way. Any individual can submit a game they’ve created, with the final winning game available for the public to play on bbc.co.uk/thebox - and if you turn the game into a social network application, will link to this as well. Although the BBC isn’t allowed to actively promote developers it will place your name alongside the winning game on the site to acknowledge your efforts - a great showcase for your work. You'll also have the chance to come into BBC headquarters to spend a day with the digital team and be interviewed for the site. 

Jeremy Hillman, the BBC Business Editor, came to the November garage to tell us about the project - see the video below. To enter, simply email a link to your game to thebox@bbc.co.uk, along with your contact details. The entry MUST be from a named individual and not from a company or commercial organisation, and you must own the complete copyright to the game. We'll be accepting entries until Friday 19th December. The top game will be selected from the entries by a judging board made up of Facebook Garage committee members, independent experts and school children. The final winner will be announced on The Box website and at the Facebook Developer Garage on January 21st 2009, with the winning game continuing to be featured on the site for the duration of the project. 



BBC The Box Flash Game Competition! from Joshua March on Vimeo.

Saturday, 1 November 2008

Facebook add sponsored newsfeed stories for applications

Today, for the first time, I saw in my Facebook newsfeed a sponsored newsfeed story from an application. Facebook first talked about this back in August, but I hadn't heard anything since. As I wrote at the time, this could see media spend shift to social network application development agencies, as opposed to media buying agencies. 

At the moment, it's not clear whether this counts as a simple 'social action' which can be bought on a CPC basis through the normal Facebook advertising system, or if it's restricted to larger advertisement buys (like the new homepage engagement ads). It's also not clear if this promotes only application installs, or all newsfeed stories. I've emailed Facebook for clarification and for any data they have on how much these increase application take up. I'll post updates on this post as they come. 

Either way, these have the potential to allow applications with media spend to spread 'virally' much faster than they could otherwise.