Today, for the first time, I saw in my Facebook newsfeed a sponsored newsfeed story from an application. Facebook first talked about this back in August, but I hadn't heard anything since. As I wrote at the time, this could see media spend shift to social network application development agencies, as opposed to media buying agencies.
At the moment, it's not clear whether this counts as a simple 'social action' which can be bought on a CPC basis through the normal Facebook advertising system, or if it's restricted to larger advertisement buys (like the new homepage engagement ads). It's also not clear if this promotes only application installs, or all newsfeed stories. I've emailed Facebook for clarification and for any data they have on how much these increase application take up. I'll post updates on this post as they come.
Either way, these have the potential to allow applications with media spend to spread 'virally' much faster than they could otherwise.
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